Data Analytics for Marketing Professionals

INTRODUCTION

Data Analytics for Marketing Professionals takes you through the whole data analytics process, from dealing with a raw dataset to segmenting a population and modelling different portions of the population based on the segments.

COURSE METHODOLOGY

This course is designed in the form of workshop which will includes a variety of learning tools to help participants function effectively and efficiently in a multifunctional environment through various methodologies including;

• Short lectures
• Brainstorming
• Case studies
• Group activities
• Role playing

COURSE OBJECTIVES

The attendees of this Certificate Program will be able to:

• Investigate clustering methods such as hierarchical and k-means clustering.
• Make customer segmentation using modified data.
• Using linear regression, forecast customer lifetime value.
• Use categorization techniques to better understand client preferences.
• Optimize classification algorithms to obtain as much information as possible.

WHO SHOULD ATTEND THIS COURSE?

• Data analysts
• Data engineers,
• Data scientists
• Technically-inclined management

TARGETED SKILLS

• Big data hands-on labs
• Big Data analytics structures and technologies
• Ethics and integrity for big data analytics
• Big data storage and computer system implementation
• Architecture diagram design