Essential CRM Skills for Entrepreneurs

INTRODUCTION

Customer relationship management (CRM) is more than simply a technological application; it is a method for learning more about consumers’ wants and behaviors in order to build deeper relationships with them. As such, it is a business mindset rather than a technological solution for interacting with clients successfully and efficiently. Nonetheless, effective CRM is dependent on the usage of technology.

COURSE METHODOLOGY

This course is designed in the form of workshop which will includes a variety of learning tools to help participants function effectively and efficiently in a multifunctional environment through various methodologies including;

• Short lectures
• Brainstorming
• Case studies
• Group activities
• Role playing

COURSE OBJECTIVES

The attendees of this Certificate Program will be able to:

• Improve customer relationship management by proactively developing relationships with your customers
• Avoid the top 12 CRM mistakes made by entrepreneurs
• Manage customer relationships to increase repeat purchases and attract new customers
• 7 Essential Ingredients of MCR necessary for entrepreneurs

WHO SHOULD ATTEND THIS COURSE?

• Professionals and entrepreneurs who want to know about customers thoughts
• Business owners who want to improve their Customer Relationship Management Strategy
• Customer-focused employees
• Senior marketing managers

TARGETED SKILLS

• Customer relationship building
• Customer retention
• Understanding customer
• Providing and receiving feedback