Persuasive Communication Skills

INTRODUCTION

What distinguishes one message from another? Knowing the answer to this question is critical in a loud environment. This course will teach you about the procedures that strategic communication specialists in disciplines like public relations, marketing, and advertising use to create convincing communication. More significantly, you will learn how to assess your organization’s attempts to establish more effective message tactics.

COURSE METHODOLOGY

This course is designed in the form of workshop which will includes a variety of learning tools to help participants function effectively and efficiently in a multifunctional environment through various methodologies including;

• Short lectures
• Brainstorming
• Case studies
• Group activities
• Role playing

COURSE OBJECTIVES

The attendees of this Certificate Program will be able to:

• Understand the theoretical and practical understanding that underpins communication and persuasive speech.
• Improve critical thinking skills in order to build and evaluate positive assertions and arguments.
• Investigate the effects of the Digital Revolution on professional communications.
• Enhance your presenting abilities.
• Adapt and “translate” your messaging for various audiences, particularly those with varying degrees of scientific and technical understanding.
• To influence company culture, learn “compliance gaining” persuasive tactics.
• To be a global communicator, you must first understand the significance of international variations in persuasion.

WHO SHOULD ATTEND THIS COURSE?

• Managers
• Business professionals
• HR managers
• Team leaders
• Supervisors
• Employees who want learn persuasive communication skills

TARGETED SKILLS

• Communication skills
• Workplace communication
• Nonverbal and verbal communication
• Confidence building
• Persuasive communication
• Influencing