Media and Communication for Effective Public Relations

INTRODUCTION

Public relations specialists work in a range of situations in today’s society, including industry, government, and charitable groups. The purpose of this course is to build innovative abilities for managing communication and public relations tactics. It will teach you the right channels of communication as well as some effective ways for using them. It also teaches you how to write for various media outlets and target different sorts of audiences.

COURSE METHODOLOGY

This course is designed in the form of workshop which will includes a variety of learning tools to help participants function effectively and efficiently in a multifunctional environment through various methodologies including;

• Short lectures
• Brainstorming
• Case studies
• Group activities
• Role playing

COURSE OBJECTIVES

The attendees of this Certificate Program will be able to:

• Handle the media in both good and bad times.
• Handle the organization’s PR, public image, and publications with care.
• Recognize the media effect and the many sorts of media.
• Recognize the best practices for press releases, press conferences, and other media-related activities.

 WHO SHOULD ATTEND THIS COURSE?

• PR Managers, PR Executives & PR Officers
• Public Affairs Professionals
• Marketing Professionals
• Branding, Product & Marketing Managers
• Anyone who is seeking improvement in skills for enhanced performance and career development

TARGETED SKILLS

• Verbal and non-verbal communication
• Presentation skills
• Influencing
• Evaluating
• Decision making
• Public speaking