Press Release Writing and Promotion

INTRODUCTION

This course will teach you how to write the essential collateral for “doing” public relations, such as a press release, story pitch, and media contact list. These collateral pieces may then be used to communicate the story of your organization. All collateral must remain “on message” and represent a company’s mission and basic values. Working with journalists and other media professionals can be difficult at times, so we’ll go through some strategies for cultivating these connections. Finally, we’ll discuss social media influencers and if partnering with influencers is the correct strategy for your communication goals.

COURSE METHODOLOGY

This course is designed in the form of workshop which will includes a variety of learning tools to help participants function effectively and efficiently in a multifunctional environment through various methodologies including;

• Short lectures
• Brainstorming
• Case studies
• Group activities
• Role playing

COURSE OBJECTIVES

The attendees of this Certificate Program will be able to:

• Make a press release.
• Send in a press release
• Increase website’s SEO by getting press release picked up by other sites.
• Increase traffic and perhaps broad dissemination if your press release is picked up by major newspapers.
• Learn a new marketing tactic that you can use on a daily basis.

 WHO SHOULD ATTEND THIS COURSE?

• PR Managers, PR Executives & PR Officers
• Public Affairs Professionals
• Marketing Professionals
• Branding, Product & Marketing Managers
• Anyone who is seeking improvement in skills for enhanced performance and career development

TARGETED SKILLS

• Verbal and non-verbal communication
• Presentation skills
• Influencing
• Evaluating
• Decision making
• Public speaking