Essentials of Risk Management in CRM

INTRODUCTION

Risk in CRM is a developing topic that has attracted worldwide attention since all enterprises and institutions must have a strong culture, framework, and rules to assure customer satisfaction. In this course you will learn about different kind of risk in CRM and how to manage and mitigate those risks.

COURSE METHODOLOGY

This course is designed in the form of workshop which will includes a variety of learning tools to help participants function effectively and efficiently in a multifunctional environment through various methodologies including;

• Short lectures
• Brainstorming
• Case studies
• Group activities
• Role playing

COURSE OBJECTIVES

The attendees of this Certificate Program will be able to:

• Recognize the many types of risk in CRM.
• Control CRM risk
• Investigate the many steps of the CRM risk management process.
• Discover the tools and approaches used in CRM risk assessment.
• Recognize the risk management model utilized in CRM.

WHO SHOULD ATTEND THIS COURSE?

• CRM professional
• Executives
• Decision makers
• Sales managers
• Business partners
• Managers
• Heads of departments
• Marketing professionals
• Customer service professionals
• Anyone who is seeking improvement in skills for enhanced performance and career development

TARGETED SKILLS

• Seeking input and different perspectives
• Market analysis
• Customer orientation
• Conceptual thinking
• Balanced decision making
• Quality orientation
• Understanding of prospects’ motivation
• Persuading others
• Proactive thinking
• Prepare dashboards
• Set KPI