Strategic Management and Sustained Competitive Advantage

INTRODUCTION

In today’s business, the necessity of strategic management cannot be overstated. The course is designed to introduce learners to conceptual frameworks and varied viewpoints on strategic management. Participants will learn to evaluate competitive circumstances, formulate strategies, apply various strategic tools and skill sets, and deal with strategy implementation challenges that they would experience in the real world. These include becoming acquainted with the organization’s internal and external environments, as well as competitor analysis; developing strategy, including multi-business and international business strategies; and implementing it, as well as issues such as resource allocation, organizational structure, culture, and leadership. The course primarily takes the perspectives of senior and top management executives, with a strong emphasis on the organization as a whole rather than each functional area.

COURSE METHODOLOGY

This course is designed in the form of workshop which will includes a variety of learning tools to help participants function effectively and efficiently in a multifunctional environment through various methodologies including;

• Short lectures
• Brainstorming
• Case studies
• Group activities
• Role playing

COURSE OBJECTIVES

The attendees of this Certificate Program will be able to:

• Analyze completive situation
• Do strategic planning
• Study external and internal factors
• Craft strategy

WHO SHOULD ATTEND THIS COURSE

• Senior managers,
• Leaders
• Directors
• Managers
• Business Professionals
• Anyone who is seeking improvement in skills for enhanced performance and career development

TARGETED SKILLS

• Competitive Analysis
• Strategic Evaluation, Monitoring and Control
• Strategy Formulation
• Internal Corporate analysis