Communication in Crisis Management

INTRODUCTION

This course allows learners to recognize how a crisis might affect an organization and what should be done to reduce its impacts. The training focuses on how to equip the communication function to respond quickly and effectively in the case of a crisis, so that perceptions in the media and online may be managed.

You will learn best practices in crisis communication management, scenario analysis, risk assessment, crisis team formation and duties, procedures, and resources to be used, such as crisis manuals and communication tools, by attending this course.

COURSE METHODOLOGY

This course is designed in the form of workshop which will includes a variety of learning tools to help participants function effectively and efficiently in a multifunctional environment through various methodologies including;

• Short lectures
• Brainstorming
• Case studies
• Group activities
• Role playing

COURSE OBJECTIVES

The attendees of this Certificate Program will be able to:

• Determine the various sorts of crises and their elements.
• List the many crisis communication principles.
• Create crisis management procedures to mitigate possible problems in their companies.
• Show the advantages of employing the media in a crisis situation.
• Evaluate and prioritize the aspects of crisis communication management.
• Analyze and understand the outcomes of crisis communication management.

WHO SHOULD ATTEND THIS COURSE?

• Managers
• Business professionals
• HR managers
• Team leaders
• Supervisors
• All those employees who may be involved in crisis communication management

TARGETED SKILLS

• Public speaking
• Verbal and non-verbal communication
• Influencing audiences
• Building rapport
• Motivating subordinates
• Organizing and leading projects