Design Thinking: Customer Focused Innovation

INTRODUCTION

Businesses are attempting to discover efficient and sophisticated methods of managing complexity, gaining insights, and catalyzing innovation. In this rapidly changing environment, design thinking has arisen as a method for integrating empathy into dry, too analytical planning. This method of generating ideas, developing narratives, producing prototypes, and testing is critical for intelligent executives who want to introduce products and services that address actual difficulties and solve problems.

This course will teach you how to develop products using a design-thinking influenced building blocks methodology. You’ll learn how to prioritize consumers by utilizing incremental releases and continuous delivery of useful features.

COURSE METHODOLOGY

This course is designed in the form of workshop which will includes a variety of learning tools to help participants function effectively and efficiently in a multifunctional environment through various methodologies including;

• Short lectures
• Brainstorming
• Case studies
• Group activities
• Role playing

COURSE OBJECTIVES

The attendees of this Certificate Program will be able to:

• Understand the broad design thinking technique and its applications.
• Create an idea for implementing the solution.
• Develop and conceptualize solutions
• Construct a concept prototype.
• Identify new product development opportunities.
• Validate the idea prototype
• Create an issue in order to create a product.
• Create a business case to promote innovative ideas.

WHO SHOULD ATTEND THIS COURSE?

• Supervisors
• HR Professionals
• HRBP
• Team Leaders
• Business personnel
• Managers
• Senior Managers
• General Managers
• Divisional Heads
• Project Managers
• Marketing managers
• Anyone who is seeking improvement in skills for enhanced performance and career development

TARGETED SKILLS

• Forward thinking
• Market analysis
• Change adaptability
• Creativity
• Innovation
• Negotiation
• Influencing
• Communication
• Team work
• Probing and questioning data