Customer Relationship Management in Retail

INTRODUCTION

Client Relationship Management enables retailers to have a deeper understanding of their customer base, including who they are, what they enjoy, and how they engage with you. CRM solutions enable you to amass a wealth of information about your clients, from demographics to preferred modes of payment. Attend this course to understand CRM in retail.

COURSE METHODOLOGY

This course is designed in the form of workshop which will includes a variety of learning tools to help participants function effectively and efficiently in a multifunctional environment through various methodologies including;

• Short lectures
• Brainstorming
• Case studies
• Group activities
• Role playing

COURSE OBJECTIVES

The attendees of this Certificate Program will be able to:

• What is the significance of CMR in retail?
• Understand the benefits of CRM in retail
• Learn CRM processes in retailing
• Discover ways to enhance CRM.
• Create a retail CRM.

WHO SHOULD ATTEND THIS COURSE?

• CRM professional
• Executives
• Decision makers
• Sales managers
• Business partners
• Managers
• Heads of departments
• Marketing professionals
• Anyone who is seeking improvement in skills for enhanced performance and career development

TARGETED SKILLS

• Building trust based relationships
• Influencing others
• Listening
• Interpersonal communication
• Creative thinking and problem solving
• Presenting ideas
• Building convincing business cases
• Thinking win / win
• Influencing others
• Seeking input and different perspectives
• Market analysis
• Customer orientation
• Conceptual thinking
• Balanced decision making
• Quality orientation
• Understanding of prospects’ motivation
• Persuading others
• Proactive thinking