Customer Service to Customer Relationship Management

INTRODUCTION

While having marketable products and services is critical to a company’s success, there are other things to consider. Customers must be shown that you care if they are to continue purchasing from your brand. Customer relations and customer service may boost your employer’s reputation and increase revenue. In this lesson, we define customer relations vs. customer service, discuss some of the key distinctions between the two, and give tips on how to enhance your entire customer experience.

COURSE METHODOLOGY

This course is designed in the form of workshop which will includes a variety of learning tools to help participants function effectively and efficiently in a multifunctional environment through various methodologies including;

• Short lectures
• Brainstorming
• Case studies
• Group activities
• Role playing

COURSE OBJECTIVES

The attendees of this Certificate Program will be able to:

• Understand the concept of CRM and customer service
• Customer relations v customer service
• Know the advantages of good customer relations and service.
• Learn how to improve customer relation and customer service

WHO SHOULD ATTEND THIS COURSE?

• CRM professional
• Executives
• Decision makers
• Sales managers
• Business partners
• Managers
• Heads of departments
• Marketing professionals
• Customer service professionals
• Anyone who is seeking improvement in skills for enhanced performance and career development

TARGETED SKILLS

• Seeking input and different perspectives
• Market analysis
• Customer orientation
• Conceptual thinking
• Balanced decision making
• Quality orientation
• Analyzing trends
• Performing analysis
• CRM
• Customer service