Essential Marketing Skills for Entrepreneurs

INTRODUCTION

Without a strong marketing plan, it is nearly difficult to run a profitable firm. Unfortunately, marketing requires a great amount of expertise and effort to master. Marketing can be daunting for even the most competent business owners, from content generation that necessitates outstanding writing abilities to tracking that need advanced analytics. This course is perfect for developing marketing skills in entrepreneurs.

COURSE METHODOLOGY

This course is designed in the form of workshop which will includes a variety of learning tools to help participants function effectively and efficiently in a multifunctional environment through various methodologies including;

• Short lectures
• Brainstorming
• Case studies
• Group activities
• Role playing

COURSE OBJECTIVES

The attendees of this Certificate Program will be able to:

• Understand how to examine the current state of business and create a competitive landscape study.
• Understand the different key parts of market research, as well as the significance of exhibiting the data gathered for marketing decision making.
• Learn how to create a successful relationship marketing strategy to acquire and retain consumers by taking a customer-centric approach to your business.
• Create a well-structured and thorough marketing strategy.

WHO SHOULD ATTEND THIS COURSE?

• Marketing professionals
• Entrepreneurs
• PR Professionals
• Business professionals
• Anyone who is interested in achieving marketing skills

TARGETED SKILLS

• Customer knowledge
• Digital advertising
• Critical thinking and problem-solving
• Storytelling
• Writing skills
• Search engine optimization
• Social media management
• Teamwork