Customer Happiness Program

INTRODUCTION

Have you ever wondered what it is that makes certain businesses sparkle in the hearts and minds of their consumers, reach the highest levels of customer happiness, and earn record profits? This course will educate you how to make customers happy and will provide you with practical tips for doing so. To assist you in creating a plan that will take your business to new heights, we address ideas such as customer happiness and loyalty, customer segmentation, profitability, customer satisfaction surveys, customer value proposition, and loyalty programmes.

COURSE METHODOLOGY

This course is designed in the form of workshop which will includes a variety of learning tools to help participants function effectively and efficiently in a multifunctional environment through various methodologies including;

• Short lectures
• Brainstorming
• Case studies
• Group activities
• Role playing

COURSE OBJECTIVES

The attendees of this Certificate Program will be able to:

• Explain and assess client satisfaction, retention, and loyalty in an understandable and methodical manner.
• Justify the addition of a profit dimension to any customer loyalty strategy.
• Plan, organize, and manage effective customer satisfaction surveys.
• Define client categories, profiles, and models to maximize both strategic and tactical effect.

WHO SHOULD ATTEND THIS COURSE?

• Marketing Staff
• Customer Relationship Management (CRM) Departments
• Market Researcher
• Loyalty Scheme Managers and Supervisors
• Customer Care Managers and Supervisors
• Analysts

TARGETED SKILLS

• Customer orientation
• Balanced decision making
• Results orientation
• Understanding prospect’s motivation
• Integrative ability
• Analytical skills