Healthcare Marketing

INTRODUCTION

Healthcare marketing is the process of attracting healthcare customers, guiding them through their healthcare experience, and keeping them engaged with the health system through strategic outreach and communications.

This course will teach you how to create sophisticated healthcare marketing strategies that combine multichannel, highly segmented, and targeted online and offline methods to boost engagement and promote company development. Specific metrics associated with key performance indicators (KPIs) and/or marketing return on investment are used by health systems to assess the success of their marketing operations (ROI).

COURSE METHODOLOGY

This course is designed in the form of workshop which will includes a variety of learning tools to help participants function effectively and efficiently in a multifunctional environment through various methodologies including;

• Short lectures
• Brainstorming
• Case studies
• Group activities
• Role playing

COURSE OBJECTIVES

The attendees of this Certificate Program will be able to:

• Find prospective patients with business goals in mind, such as a healthy payer mix or high-value service line expansion.
• Increase your strategic edge in order to acquire patients in a hypercompetitive environment.
• Keep patients engaged with relevant, tailored, and timely outreach.
• Learn how to retain long-term patient and increased loyalty in your healthcare community

WHO SHOULD ATTEND THIS COURSE?

• Investors
• Marketing professionals
• Business professionals
• Marketing Managers

TARGETED SKILLS

• Marketing planning
• Marketing audits
• Macro and micro environments analysis
• Marketing communications
• Marketing research