Public Relations and Media Management for Healthcare

INTRODUCTION

This course will walk you through tried-and-true methods for public relations (PR) planning and management in hospitals and healthcare organizations. By following these procedures, public relations experts will generate results that can be quantified and reported to senior management, as well as directly contribute to the organization’s success by increasing its reputation and connections.

You will be shown how important the principles of public relations are in understanding company reputation and connections. A hospital public relations practitioner is frequently placed in a tough, demanding, and even perplexing scenario. As a result, attending this course will help you to build the abilities required to deliver practical and feasible goals that gain management’s trust.

COURSE METHODOLOGY

This course is designed in the form of workshop which will includes a variety of learning tools to help participants function effectively and efficiently in a multifunctional environment through various methodologies including;

• Short lectures
• Brainstorming
• Case studies
• Group activities
• Role playing

COURSE OBJECTIVES

The attendees of this Certificate Program will be able to:

• Change environment, list the functions of public relations.
• Plan and arrange a public relations programme by being acquainted with the primary responsibilities of a public relations professional.
• Practice the primary communication skills and methods required for fulfilling their public relations tasks.
• Use their expertise to successfully communicate with the organization’s internal and external audiences.
• Justify the function of a public relations professional in promoting the organization’s image and reputation by being adept in both verbal and written communication.

WHO SHOULD ATTEND THIS COURSE?

• Media Center Professionals in the hospitals and healthcare organization
• PR Professionals
• Business professionals involved in healthcare and hospital industry
• Anyone who is interested in hospital and healthcare management

TARGETED SKILLS

• Planning, organizing and leading
• Controlling and evaluating
• Verbal and non-verbal communication
• Media handling
• Building rapport
• Providing and receiving feedback