Advanced Strategies in Marketing Research

INTRODUCTION

This training course is intended to provide marketing professionals with the marketing tools they need to grow sales, maximize marketing dollar returns, and enhance client loyalty. Market research summarizes what is happening as it happens, allowing you to respond tactically. Market information gives situational awareness and analysis, allowing you to plan ahead of time. This online training course will teach you essential and cutting-edge market research design and analysis methodologies and procedures. You’ll learn how to identify underlying business difficulties, create a research plan, gather data, and analyses the results.

COURSE METHODOLOGY

This course is designed in the form of workshop which will includes a variety of learning tools to help participants function effectively and efficiently in a multifunctional environment through various methodologies including;

• Short lectures
• Brainstorming
• Case studies
• Group activities
• Role playing

COURSE OBJECTIVES

The attendees of this Certificate Program will be able to:

• Understanding the value of market information and how it can be used in conjunction with marketing research
• Interpret your customer’s nonverbal message quickly and accurately.
• To find company development prospects, do a SWOT analysis.
• Examine current market research trends as well as best practices.
• Based on the survey needs, distinguish between the various questionnaire design forms.
• Create a marketing research and intelligence approach to help you reach your marketing goals.

WHO SHOULD ATTEND THIS COURSE?

• Chief Marketing Officers
• Marketing VPs
• Marketing Directors / Managers
• Market Research / Intelligence Professionals
• Customer Relationship Managers
• Sales Managers
• Brand Managers
• Business Owners

TARGETED SKILLS

• Data collection
• Analytical skills
• Research plan
• Productivity and adherence