Building a SMART Marketing Plan

INTRODUCTION

This course delves further into the complicated realm of Business Marketing. Using a combination of in-person explanations and shedding light on the procedures that occur on a daily basis to give a wiser method to your organization.

Discover the secrets of effective marketing. We’ll show you how to win clients in this course. This course is for anybody who wants to learn how to advertise their business to a larger consumer base.

COURSE METHODOLOGY

This course is designed in the form of workshop which will includes a variety of learning tools to help participants function effectively and efficiently in a multifunctional environment through various methodologies including;

• Short lectures
• Brainstorming
• Case studies
• Group activities
• Role playing

COURSE OBJECTIVES

The attendees of this Certificate Program will be able to:

• Understands marketing and the firm
• Perform situational market analysis
• Learn about microenvironments – industry and market
• Formulate and execute market plan

WHO SHOULD ATTEND THIS COURSE?

• Market analyst
• Marketing and sales manager
• Sales and operation professional
• Business professionals
• Employees who want to improve their marketing skills

TARGETED SKILLS

• Market analysis
• Analytical skills
• Market plan
• Formulation and execution