Designing Effective KPIs for Marketing

INTRODUCTION

Nobody likes to support a marketing initiative that is costing their organization money. Tracking the correct marketing KPIs will allow the organization to make the necessary modifications to its plans and budgets. The correct marketing KPIs assist you in determining which campaigns and methods have the most influence on whether you meet (or fail to meet) your sales and marketing objectives. This course will teach you how to build and select the optimal marketing KPIs for your organization.

COURSE METHODOLOGY

This course is designed in the form of workshop which will includes a variety of learning tools to help participants function effectively and efficiently in a multifunctional environment through various methodologies including;

• Short lectures
• Brainstorming
• Case studies
• Group activities
• Role playing

COURSE OBJECTIVE

The attendees of this Certificate Program will be able to:

• Understands what are marketing KPI
• Design marketing KPI according to organization needs
• Learn Methods to track the marketing KPI

WHO SHOULD ATTEND THIS COURSE?

• Marketing and sales manager
• Senior managers
• Sales and operation professionals
• Product and sales managers
• Employees who want to gain new skills and knowledge in developing KPI

TARGETED SKILLS

• Scheduling
• Managing execution
• Monitoring and controlling
• Proactive thinking
• Analyzing data