Designing Marketing KPIs

INTRODUCTION

This course will teach you about media marketing. You’ll learn how to choose the best KPI for your purposes, as well as how to define objectives and success measures. This course will assist you in developing a solid basis for picking KPI and acquiring necessary skills.

COURSE METHODOLOGY

This course is designed in the form of workshop which will includes a variety of learning tools to help participants function effectively and efficiently in a multifunctional environment through various methodologies including;

• Short lectures
• Brainstorming
• Case studies
• Group activities
• Role playing

COURSE OBJECTIVES

The attendees of this Certificate Program will be able to:

• Set SMART goals and create key performance indicators (KPIs).
• Select the appropriate KPI
• Keep note of pertinent information
• Choose which KPIs to monitor.

WHO SHOULD ATTEND THIS COURSE?

• Marketing and sales manager
• Senior managers
• Sales and operation professionals
• Product and sales managers
• Employees who want to gain new skills and knowledge in developing KPI

TARGETED SKILLS

• KPI Implementation
• Marketing Analytics
• Analytical skills
• Influencing