Digital Marketing Masterclass

INTRODUCTION

This course introduces participants to key principles and strategies in digital marketing, whether they have prior expertise or not. This is an introductory course that covers the fundamentals of digital marketing. The course employs a number of case studies and activities to teach the necessary skills for creating and implementing effective digital and social media campaigns inside a company.

COURSE METHODOLOGY

This course is designed in the form of workshop which will includes a variety of learning tools to help participants function effectively and efficiently in a multifunctional environment through various methodologies including;

• Short lectures
• Brainstorming
• Case studies
• Group activities
• Role playing

COURSE OBJECTIVES

The attendees of this Certificate Program will be able to:

• Learn the fundamentals of SEO (Search Engine Optimization)
• Learn about site analytics and the value and benefits of digital marketing.
• Use modern social media advertising strategies.
• Use Google Paid Search and Display Ads’ sophisticated advertising tools.

WHO SHOULD ATTEND THIS COURSE?

• Digital marketing professionals
• Sales professionals
• Marketing and media professionals
• Webmasters
• Web developers
• Supervisors
• Business professionals
• Managers
• Anyone who is interested to digital marketing
• Employees who want to gain new skills and knowledge to improve their career in digital marketing

TARGETED SKILLS

• Social media marketing
• Search and display advertising techniques
• Video marketing
• E-mail marketing
• Web analytics