Innovation and Product Strategy

INTRODUCTION

A product innovation strategy is a strategy for increasing market share or profitability via product and service innovation. When considering innovation strategy, it is critical to remember that a successful strategy must accurately tell which job executor, job, and segment to target in order to achieve the maximum growth, as well as which unmet requirements to fulfil in order to assist consumers perform their jobs better. In addition, when it comes to developing the solution, an innovation strategy must specify if a product enhancement approach or a disruptive or breakthrough innovation method is preferable. This course offers participants with a thorough grasp of product strategies and design thinking methodologies to assist them in developing products that meet the needs and ambitions of their customers. Business models will also be investigated in order to improve things.

COURSE METHODOLOGY

This course is designed in the form of workshop which will includes a variety of learning tools to help participants function effectively and efficiently in a multifunctional environment through various methodologies including;

• Short lectures
• Brainstorming
• Case studies
• Group activities
• Role playing

COURSE OBJECTIVES

The attendees of this Certificate Program will be able to:

• Examine all elements of Product Strategy, as well as the variables impacting all stages of a good product strategy, in order to optimize results.
• Investigate the significance of Design Thinking and its role in developing creative products based on client demands and expectations.
• Determine several business models applicable to product innovation in order to ensure successful launches and the desired Return on Investment (ROI).
• Explain the New Product Development (NPD) process and how it is used to provide a consistent framework for launching new products and effective commercialization.

WHO SHOULD ATTEND THIS COURSE?

• Leaders
• Senior managers
• Supervisors
• Marketing professionals
• PR Professionals
• Product owners,
• Sales and operations professionals
• Business professionals

TARGETED SKILLS

• Product discovery
• Product opportunities identification
• Business models
• Journey mapping
• Creating customer and employee personas