Leading Marketing Strategies

INTRODUCTION

Do you hear the phrase “marketing” on a regular basis but have no idea what it is or why your firm requires it? Do you understand the importance of marketing for your company, product, or service but don’t know where to begin?

Cover the concepts and techniques required to create an effective marketing plan for a company, product, or service. Begin with learning about customers and the various market research tools, then discover how to appropriately segment, target, and position your product for success. Continue by delving into the four important elements of marketing: product, price, promotion, and place. Finally, receive the support you deserve for your ideas and explain the activities through a Marketing Plan.

COURSE METHODOLOGY

This course is designed in the form of workshop which will includes a variety of learning tools to help participants function effectively and efficiently in a multifunctional environment through various methodologies including;

• Short lectures
• Brainstorming
• Case studies
• Group activities
• Role playing

COURSE OBJECTIVES

The attendees of this Certificate Program will be able to:

• Understands various marketing strategy
• Learn about marketing mix fundamentals
• Prepare marketing plan
• Learn about the psychology of purchasing and consumer loyalty.
• Learn how to reduce client turnover in a highly competitive industry.
• Create an actionable, well-researched marketing plan to assure leadership.
• Establish trust, speak clearly, and engage with other stakeholders.

WHO SHOULD ATTEND THIS COURSE?

• Regional Sales Managers
• Sales Directors
• Account Managers
• Account Executives
• Customer Relationship Managers and Executives
• Telephone Sales Managers
• Sales Executives
• Online Sales Managers
• Sales Executives
• Sales Engineers
• Sales Trainers
• Customer Service Managers and Advisors / Agents
• Business Development Managers and Executives
• Marketing Strategists and Planners
• Creatives and Content Management Specialists

TARGETED SKILLS

• Marketing Plan
• Market Research
• Positioning (Marketing)
• Value Proposition
• Consumer Behavior
• Data Analysis
• Market Segmentation
• Marketing Process
• Market Analysis
• Planning
• Marketing Strategy