Marketing Management Masterclass

INTRODUCTION

Marketing is a dynamic commercial field concerned with the fulfilment of people’s wants and requirements. Marketing studies may educate people how to understand things from the consumer’s point of view and how to implement effective marketing techniques. In this course we will teach about marketing strategies and how to utilize them to boost your business.

COURSE METHODOLOGY

This course is designed in the form of workshop which will includes a variety of learning tools to help participants function effectively and efficiently in a multifunctional environment through various methodologies including;

• Short lectures
• Brainstorming
• Case studies
• Group activities
• Role playing

COURSE OBJECTIVES

The attendees of this Certificate Program will be able to:

• Learn Marketing fundamentals
• Understand Targeting, segmentation, differentiation, and placement
• Develop Strategy for marketing
• Understand Product, pricing, location, and promotion are the four Ps of marketing..

WHO SHOULD ATTEND THIS COURSE?

• Regional Sales Managers
• Sales Directors
• Account Managers
• Account Executives
• Customer Relationship Managers and Executives
• Telephone Sales Managers
• Sales Executives

TARGETED SKILLS

• Marketing skills
• Market analytics
• Marketing strategies
• Priorities resources – people and budgets