No Name, No Game – Brand Management

INTRODUCTION

Building and nurturing a brand is critical to making your company the first choice of customers. Your brand defines and upholds your company’s reputation while echoing your consumers’ expectations and experiences. Your brand is what you supply to your clients, not merely a product or service that may be offered by multiple other companies. A strong brand distinguishes a firm in highly competitive marketplaces and helps you to offer your products or services at a premium. In this course, you will learn how to promote, manage, develop, and integrate a brand in both the marketplace and on the Internet.

COURSE METHODOLOGY

This course is designed in the form of workshop which will includes a variety of learning tools to help participants function effectively and efficiently in a multifunctional environment through various methodologies including;

• Short lectures
• Brainstorming
• Case studies
• Group activities
• Role playing

COURSE OBJECTIVES

The attendees of this Certificate Program will be able to:

• Determine a brand manager’s responsibilities.
• Understand that Brand equity may be identified by evaluating brands.
• In a particular circumstance, apply Porter’s Method of Competitive Plan to develop a marketing strategy for a brand.
• Determine the best measures to take when analyzing brands in a specific situation.

WHO SHOULD ATTEND THIS COURSE?

• Brand Managers
• Marketing Staff
• Product Managers
• Business Managers
• People who want to become Brand Managers
• Marketing Professionals who want to develop a better understanding of strategic brand management.

TARGETED SKILLS

• Creating brand report cards
• Brand management
• Creating brand value
• Crafting brand identity
• Designing brand equity elements
• Conducting brand audits