Pricing Strategy and Revenue Management Techniques

INTRODUCTION

Revenue management techniques and pricing strategies are increasingly being used by both small and large businesses, necessitating a thorough grasp of segmentation, forecasting, and pricing for today’s business professionals. The goal of this course is to teach a foundational grasp of revenue management and pricing strategies as they relate to the bigger picture of revenue strategy. This course is designed to give significant insights into revenue management and other related topics.

COURSE METHODOLOGY

This course is designed in the form of workshop which will includes a variety of learning tools to help participants function effectively and efficiently in a multifunctional environment through various methodologies including;

• Short lectures
• Brainstorming
• Case studies
• Group activities
• Role playing

COURSE OBJECTIVES

The attendees of this Certificate Program will be able to:

• Learn about revenue management principles.
• To drive future demand, use various forecasting approaches.
• Create an appropriate pricing plan and relevant metrics.
• Improve the use of current inventories through efficient allocation and capacity management.
• Discuss the important revenue management trends for various firms..

WHO SHOULD ATTEND THIS COURSE?

• Business professionals
• Business owners
• entrepreneurs
• Managers marketing and sales
• Anyone who is interested to improve public speaking.
• Employees who want to gain new skills and knowledge to improve their career
• Heads of marketing and sales department
• Managers (B2B and B2C),
• Any professional who wants to improve their skills and learn new revenue management and pricing approaches

TARGETED SKILLS

• Forecasting
• Inventory management
• Analytical thinking
• Financial decision making
• Strategic insight
• Pricing strategies
• Negotiation skills
• Communication skills
• Statistical analysis