Social Media Marketing Skills

INTRODUCTION

The Social Media Marketing Skills course teaches participants with or without prior expertise in the industry essential ideas and advanced strategies in social media marketing. This course covers social media networks such as Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, YouTube, and TikTok. For each of these platforms, the course will cover campaign creation, lead generation, and analytics.

COURSE METHODOLOGY

This course is designed in the form of workshop which will includes a variety of learning tools to help participants function effectively and efficiently in a multifunctional environment through various methodologies including;

• Short lectures
• Brainstorming
• Case studies
• Group activities
• Role playing

COURSE OBJECTIVE

The attendees of this Certificate Program will be able to:

• Recognize the significance and advantages of social media.
• Launch a successful social media marketing campaign.
• Learn best practices for creating, posting, and reporting on various social media venues.
• Create and manage profitable campaigns on Facebook, Instagram, Twitter, Linkedin, Snapchat, TikTok, and other social media platforms.

WHO SHOULD ATTEND THIS COURSE?

• Leaders
• Supervisors
• Webmasters
• Web developers
• Business professionals
• Marketing and sales manager
• Sales and operation professionals
• Employees who want to gain new skills and knowledge to improve their career in social media marketing

TARGETED SKILLS

• Social media marketing
• Advertising
• Post writing and publishing
• Social media analytics