Planning PR Campaigns

INTRODUCTION

Public relations campaigns may aid in the implementation of strategic organizational change, the development of public views, and the enhancement of reputation among key stakeholders. Well-planned and executed campaigns are a cost-effective way for an organization to change perceptions and increase stakeholder value.

This training Course approaches the planning of public relations initiatives as a problem-solving exercise.

COURSE METHODOLOGY

This course is designed in the form of workshop which will includes a variety of learning tools to help participants function effectively and efficiently in a multifunctional environment through various methodologies including;

• Short lectures
• Brainstorming
• Case studies
• Group activities
• Role playing

COURSE OBJECTIVES

The attendees of this Certificate Program will be able to:

• Plan PR campaigns
• Applying media skills for planning PR campaign
• Applying market and consumer analysis for planning PR campaign
• PR campaign implementation according to plan

WHO SHOULD ATTEND THIS COURSE?

• PR planners
• Media team
• PR professionals
• PR managers
• Marketing managers

TARGETED SKILLS

• Verbal and non-verbal communication
• Presentation skills
• Influencing
• Time management
• Evaluating
• Decision making
• PR planning