Location | Armenia (Yerevan), Azerbaijan (Baku), Bahrain (Manama), Egypt (Cairo), Ghana (Accra), India (Mumbai), India (New Delhi), Maldives (Male), Oman (Muscat), Qatar (Doha), Russia (Moscow), Singapore (Singapore City), UAE (Dubai), Kuwait (Kuwait City), Online |
---|---|
Language | English |
Mode of Training | Face-to-Face, Virtual |
Duration | 5 Days |
Date | 1-5 Oct 2023, 10-14 Dec 2023, 10-14 Mar 2024, 11-15 Jun 2023, 12-16 Nov 2023, 14-18 May 2023, 17-21 Mar 2024, 19-23 Feb 2023, 19-23 Mar 2023, 19-23 Nov 2023, 2-6 Apr 2023, 21-25 Jan 2024, 21-25 May 2023, 24-28 Mar 2024, 26 Feb-2 Mar 2023, 26-30 Mar 2023, 26-30 Nov 2023, 3-7 Mar 2024, 4-8 Jun 2023, 5-9 Mar 2023, 7-11 Jan 2024, 9-13 Apr 2023 |
Press Release Writing and Promotion
INTRODUCTION
This course will teach you how to write the essential collateral for “doing” public relations, such as a press release, story pitch, and media contact list. These collateral pieces may then be used to communicate the story of your organization. All collateral must remain “on message” and represent a company’s mission and basic values. Working with journalists and other media professionals can be difficult at times, so we’ll go through some strategies for cultivating these connections. Finally, we’ll discuss social media influencers and if partnering with influencers is the correct strategy for your communication goals.
COURSE METHODOLOGY
This course is designed in the form of workshop which will includes a variety of learning tools to help participants function effectively and efficiently in a multifunctional environment through various methodologies including;
- Short lectures
- Brainstorming
- Case studies
- Group activities
- Role playing
COURSE OBJECTIVES
The attendees of this Certificate Program will be able to:
- Make a press release.
- Send in a press release
- Increase website’s SEO by getting press release picked up by other sites.
- Increase traffic and perhaps broad dissemination if your press release is picked up by major newspapers.
- Learn a new marketing tactic that you can use on a daily basis.
WHO SHOULD ATTEND THIS COURSE?
- PR Managers, PR Executives & PR Officers
- Public Affairs Professionals
- Marketing Professionals
- Branding, Product & Marketing Managers
- Anyone who is seeking improvement in skills for enhanced performance and career development
TARGETED SKILLS
- Verbal and non-verbal communication
- Presentation skills
- Influencing
- Evaluating
- Decision making
- Public speaking
Available Options
Location | Language | Mode of Training | Duration | Date | |
---|---|---|---|---|---|
Online | English | Virtual | 5 Days | 10-14 Mar 2024 | |
Kuwait (Kuwait City) | English | Face-to-Face | 5 Days | 17-21 Mar 2024 | |
Ghana (Accra) | English | Face-to-Face | 5 Days | 24-28 Mar 2024 | |
Maldives (Male) | English | Face-to-Face | 5 Days | 3-7 Mar 2024 | |
Egypt (Cairo) | English | Face-to-Face | 5 Days | 24-28 Mar 2024 | |
India (New Delhi) | English | Face-to-Face | 5 Days | 24-28 Mar 2024 | |
Qatar (Doha) | English | Face-to-Face | 5 Days | 17-21 Mar 2024 | |
UAE (Dubai) | English | Face-to-Face | 5 Days | 17-21 Mar 2024 | |
Bahrain (Manama) | English | Face-to-Face | 5 Days | 3-7 Mar 2024 | |
Russia (Moscow) | English | Face-to-Face | 5 Days | 17-21 Mar 2024 | |
India (Mumbai) | English | Face-to-Face | 5 Days | 3-7 Mar 2024 | |
Oman (Muscat) | English | Face-to-Face | 5 Days | 10-14 Mar 2024 | |
Singapore (Singapore City) | English | Face-to-Face | 5 Days | 3-7 Mar 2024 | |
Armenia (Yerevan) | English | Face-to-Face | 5 Days | 24-28 Mar 2024 | |
Azerbaijan (Baku) | English | Face-to-Face | 5 Days | 10-14 Mar 2024 |
Related Consulting Services
-
Public Relations
Press Coverage, Publicity, Public Relations for Branding
Duration: 5 DaysThis course will teach you how to gain press coverage and exposure (PR) for your company through podcasts, radio shows, books, industry journals, and even celebrities. ...
-
Public Relations
Media and Communication for Effective Public Relations
Duration: 5 DaysPublic relations specialists work in a range of situations in today's society, including industry, government, and charitable groups. The purpose of this course is to b...
-
Public Relations
Leverage Public Relations for Business Strategy
Duration: 5 DaysVarious researchers, newspapers, and organizations define public relations differently, but they all agree that it includes the construction and management of a company...
-
Public Relations
Marketing Communication and Media Management
Duration: 5 DaysThe art and business of generating and delivering messages that give customers with information about products, services, and ideas is known as advertising and marketin...