Public Relations and Corporate Communication

INTRODUCTION

To cut through the cluttered marketplace and inspire change in today’s fast-paced digital environment, professional communicators must be armed with up-to-date skills and strategic insights.

Students in Public Relations and Corporate Communications learn how to think strategically, technologically, and worldwide. Students get a comprehensive understanding of the current communications profession as they learn the skills required to become forward-thinking and influential communicators.

Organizations must create favorable ties with important individuals of the media in order to improve their relationships with the media. This work might be undertaken by corporate personnel in the media relations department or by a public relations consultancy.

COURSE METHODOLOGY

This course is designed in the form of workshop which will includes a variety of learning tools to help participants function effectively and efficiently in a multifunctional environment through various methodologies including;

• Short lectures
• Brainstorming
• Case studies
• Group activities
• Role playing

COURSE OBJECTIVES

The attendees of this Certificate Program will be able to:

• Integrate and critically evaluate information and data from a number of sources to determine a specific organization’s communication needs.
• Design, create, implement, and assess knowledge in order to improve strategic communication planning and fulfil company goals.
• Effectively and efficiently communicate, engage, and collaborate in written, oral, visual, and combination modes, and utilise new technologies in the field.
• Produce effective, timely, and accessible print, digital, and multimedia communication, both individually and collectively, to handle particular stakeholder interactions and/or challenges and meet corporate goals.

WHO SHOULD ATTEND THIS COURSE?

• PR professionals
• Senior managers
• Supervisors
• HR professionals
• Business professionals
• Managers
• Marketing professionals
• Business development professionals

TARGETED SKILLS

• Planning of Communication
• Advertising Campaigns
• Interpersonal skills
• Verbal and non-verbal communication
• Influencing