Advanced Marketing and Sales Skills

INTRODUCTION

In the most successful firms, advanced marketing and sales are now actual cross-functional capabilities. Based on these realities, this course integrates sales, marketing, and applicable digital techniques to provide business professionals of all levels and backgrounds with a comprehensive, in-depth, and multi-faceted understanding of these disciplines. This course is an excellent opportunity to review key techniques and understand how different disciplines interact to produce synergy and provide your firm a distinct competitive advantage in today’s market. You’ll get everything in one spot and at one time. Accept the challenge.

COURSE METHODOLOGY

This course is designed in the form of workshop which will includes a variety of learning tools to help participants function effectively and efficiently in a multifunctional environment through various methodologies including;

• Short lectures
• Brainstorming
• Case studies
• Group activities
• Role playing

COURSE OBJECTIVES

The attendees of this Certificate Program will be able to:

• Define the scope of marketing and sales, as well as their roles and placement within a commercial organization.
• Conduct an effective marketing audit to assess the company’s micro and macro settings in order to develop a consistent marketing plan.
• Blend and integrate online and offline campaigns with a solid grasp of digital marketing functions and platforms.
• To optimize sales income and profitability, master the selling process and create sales opportunity strategies.
• Create marketing and sales metrics to track performance and ensure it is in line with goals and objectives.

WHO SHOULD ATTEND THIS COURSE?

• Supervisors
• Business professionals
• Managers marketing
• Sales professionals
• PR teams
• Employees who want to gain new skills and knowledge to improve their career
• Individuals seeking to comprehend and develop first-time capabilities in marketing and sales, as well as established practitioners seeking to expand their knowledge of these disciplines.

TARGETED SKILLS

• Marketing planning
• Marketing audits
• Digital marketing
• Sales opportunity planning
• Upselling and cross-selling techniques