Effective Sales Conversations for Managing Major Accounts

INTRODUCTION

Sales communication is an essential component of every selling situation. To be successful, sales professionals must be able to lead effective sales conversations from start to finish of a sales call so that both the vendor and buyer can work together to get a mutually accepted solution. To accomplish so, salespeople must be competent at question pitching at each stage of the sales engagement. Otherwise, the seller-buyer sales interaction will be disengaged, and the sales call will not yield a positive result-oriented conclusion.

COURSE METHODOLOGY

This course is designed in the form of workshop which will includes a variety of learning tools to help participants function effectively and efficiently in a multifunctional environment through various methodologies including;

• Short lectures
• Brainstorming
• Case studies
• Group activities
• Role playing

COURSE OBJECTIVES

The attendees of this Certificate Program will be able to:

• Conduct the sales interaction by using communication concepts.
• Determine the various stages of the sales interaction.
• Examine the history, understand the present, and make plans for the future.
• Advance the sales conversation: Recognizing and distinguishing requirements, demonstrating skills, and establishing a trustworthy partnership.

WHO SHOULD ATTEND THIS COURSE?

• Marketing and sales manager
• Supervisors
• HR professionals
• Business professionals
• Anyone who wants to improve their ability to conduct efficient sales discussions with their buyers that result in a favorable Consequence

TARGETED SKILLS

• Negotiation
• Sales conversation
• Interpersonal skills
• Verbal and non-verbal communication
• Influencing