Key Account Management

INTRODUCTION

This engaging and practical Key Account Management training course will educate all learners to effectively manage key accounts. Business is changing quickly, buyers are becoming smarter, and technology is being used more than ever before, opening up new buying channels and possibilities for the contemporary Key Account Manager looking to optimize revenues and profitability. Technology advancements, shifting markets, and rising cost pressures are altering the way businesses buy.

COURSE METHODOLOGY

This course is designed in the form of workshop which will includes a variety of learning tools to help participants function effectively and efficiently in a multifunctional environment through various methodologies including;

• Short lectures
• Brainstorming
• Case studies
• Group activities
• Role playing

COURSE OBJECTIVES

The attendees of this Certificate Program will be able to:

• Create a sales plan for each strategic (important) account to ensure that all client demands are met and that customer value is maximized.
• Increase profit margins via improving margins.
• Prioritize your efforts for the best outcomes.
• Lead the purchasing process to increase sales.
• Increase the usage of human capital.
• Identify, assess, and prioritize business and relationship growth possibilities.

WHO SHOULD ATTEND THIS COURSE?

• Business professionals
• Account Managers
• Sales Managers
• Sales People who are managing Key Accounts

TARGETED SKILLS

• Accounts analysis
• Accounts planning
• Account relationship
• Identifying potential in key accounts
• Time management