Designing Effective KPIs for Public Relations

INTRODUCTION

With the necessity for Public Relations comes the requirement to quantify the effect of this new sort of marketing strategy, and previous approaches are no longer as appropriate when comparing Cross-Voice and Cross-Channel strategies. Understanding your return on investment, as well as the performance of your present marketing strategies in contrast to your rivals, may help you plan your future budget and approach.

It is not enough to merely carry out PR operations; you must also establish public relations KPIs that represent your company objectives and track PR performance using trustworthy public relations measurements. Otherwise, you have no way of knowing whether your efforts are effective. Or which attempts are ineffective. Key performance indicators (KPIs) are used to quantify unquantifiable goals.

COURSE METHODOLOGY

This course is designed in the form of workshop which will includes a variety of learning tools to help participants function effectively and efficiently in a multifunctional environment through various methodologies including;

• Short lectures
• Brainstorming
• Case studies
• Group activities
• Role playing

COURSE OBJECTIVES

The attendees of this Certificate Program will be able to:

• Learn how to effectively measure PR KPI.
• Know PR KPI for PR campaign.
• Know about different types of PR KPI.
• Learn how to choose different PR KPI for different purpose

 WHO SHOULD ATTEND THIS COURSE?

• PR Managers, PR Executives & PR Officers
• Public Affairs Professionals
• Marketing Professionals
• Branding, Product & Marketing Managers
• Anyone who is seeking improvement in skills for enhanced performance and career development

TARGETED SKILLS

• Public speaking
• Media handling
• Planning, organizing and leading
• Controlling and evaluating
• Written communication
• Building rapport
• Providing and receiving feedback
• Analytical skills
• KPI