Public Relations and Brand Building

INTRODUCTION

This dynamic Program in Public Relations and Brand Building reacts directly to an ever-changing economic and technological environment. This programme was created in collaboration with industry partners to provide you the skills you need to succeed. It reacts to the new ways people consume, produce, and share material in the digital age, and it recognizes that brand development and management are critical skills for individuals in advertising and public relations.

COURSE METHODOLOGY

This course is designed in the form of workshop which will includes a variety of learning tools to help participants function effectively and efficiently in a multifunctional environment through various methodologies including;

• Short lectures
• Brainstorming
• Case studies
• Group activities
• Role playing

COURSE OBJECTIVES

The attendees of this Certificate Program will be able to:

• Understands PR and brand building
• Understanding customer culture for making strategies for brand building and PR.
• Promote brand through PR
• Understanding branding and international diplomacy

WHO SHOULD ATTEND THIS COURSE?

• PR professionals
• Marketing managers
• Marketing supervisors
• Business professionals
• Employees who want to gain new skills and knowledge to improve their career in PR

TARGETED SKILLS

• PR
• Brand building
• Marketing analysis
• Influencing