Leverage Public Relations for Business Strategy

INTRODUCTION

Various researchers, newspapers, and organizations define public relations differently, but they all agree that it includes the construction and management of a company’s image in the eyes of its target consumers and the wider public. We will discover how public relations will be a determining aspect in your route to success in this course. If done well, it may attract high-quality investors, partners, and consumers, allowing your business rapidly develop and scale.

COURSE METHODOLOGY

This course is designed in the form of workshop which will includes a variety of learning tools to help participants function effectively and efficiently in a multifunctional environment through various methodologies including;

• Short lectures
• Brainstorming
• Case studies
• Group activities
• Role playing

COURSE OBJECTIVES

The attendees of this Certificate Program will be able to:

• Understands what is PR?
• Impact of negative and positive PR
• Develop PR for business strategy
• Market analysis for developing PR for the business

WHO SHOULD ATTEND THIS COURSE?

• PR professional
• Senior managers
• Supervisors
• Business professionals
• Managers
• Employees who want to gain new skills and knowledge to improve their career in PR

TARGETED SKILLS

• PR
• Business strategy
• Market analysis
• Market Strategy
• Psychology and behavior