Measuring What Matters for New Ventures

INTRODUCTION

This programme is appropriate for both conventional entrepreneurs pursuing an innovative start-up company and corporate planning teams tasked with launching a new product-service initiative. Delegates will also create a professional industry-standard slide deck that corresponds to the business plan and is ready for official presentations to capital providers-investors, as well as corporate senior leadership / boards.

COURSE METHODOLOGY

This course is designed in the form of workshop which will includes a variety of learning tools to help participants function effectively and efficiently in a multifunctional environment through various methodologies including;

• Short lectures
• Brainstorming
• Case studies
• Group activities
• Role playing

COURSE OBJECTIVES

The attendees of this Certificate Program will be able to:

• Understands what matters the most for your organization
• Make an early assessment of a new business (traditional start-up or corporate venture)
• Conduct a thorough market/industry analysis.
• Conduct a feasibility study on a proposed product-service innovation.
• Analyze a competitive matrix across different product-service feature and pricing dimensions.
• Present a new enterprise concept and provide feedback on other proposed new companies.
• Create a thorough Business Model for a new product-service proposition.
• Create an 8-point new venture presentation with supporting slides.

WHO SHOULD ATTEND THIS COURSE?

• Entrepreneurs
• Students aspiring to become entrepreneurs
• Business professionals
• Business analysts

TARGETED SKILLS

• Planning
• Organizing and leading
• Controlling and evaluating
• Building rapport
• Providing and receiving feedback