Contemporary PR Strategies

INTRODUCTION

Unless you’ve been living under a rock for quite some time, you’ve probably noticed that public relations has progressed much beyond conventional press release authoring. We live in a digital world where public relations intersects with various modes of communication, particularly content marketing.

However, far too many public relations firms fail to recognize the shift, which is why just 19 percent of corporate communication firms contribute to the entire marketing plan. You should be wiser than that and create a current PR strategy that aligns with your brand-building actions. Attend this course to learn contemporary PR strategies.

COURSE METHODOLOGY

This course is designed in the form of workshop which will includes a variety of learning tools to help participants function effectively and efficiently in a multifunctional environment through various methodologies including;

• Short lectures
• Brainstorming
• Case studies
• Group activities
• Role playing

COURSE OBJECTIVES

The attendees of this Certificate Program will be able to:

• Determine your long-term goals.
• Determine the key players in your niche.
• Strategically create content
• Make your pitches unique.
• Develop contacts with journalists and subject matter experts.
• Consider the content distribution.
• Continue to provide high-quality material.

 WHO SHOULD ATTEND THIS COURSE?

• PR Managers, PR Executives & PR Officers
• Public Affairs Professionals
• Marketing Professionals
• Branding, Product & Marketing Managers
• Anyone who is seeking improvement in skills for enhanced performance and career development

TARGETED SKILLS

• Verbal and non-verbal communication
• Presentation skills
• Influencing
• Evaluating
• Decision making
• Public speaking
• PR strategies