Event Management Masterclass

INTRODUCTION

The events sector has grown dramatically during the last two decades and has become a significant economic force. Events are crucial for economic growth and social well-being, as well as for achieving other business goals such as community togetherness, branding appreciation, and company reputation enhancement.

This evolving business allows professionals to put their communication, marketing, social media, and project management talents to good use. We will investigate the event planning area through case studies, field visits (where feasible), research findings, and hands-on activities and exercises in this course.

COURSE METHODOLOGY

This course is designed in the form of workshop which will includes a variety of learning tools to help participants function effectively and efficiently in a multifunctional environment through various methodologies including;

• Short lectures
• Brainstorming
• Case studies
• Group activities
• Role playing

COURSE OBJECTIVE

The attendees of this Certificate Program will be able to:

• Describe the fundamentals of event management.
• List the processes involved in organizing and promoting an event.
• Create a step-by-step procedure for event planning.
• Use ways to assess an event.

WHO SHOULD ATTEND THIS COURSE?

• Supervisors for PR and event management
• PR professionals
• Business professionals
• Event managers
• Anyone who is interested in event management.
• Employees who are involved in business etiquette and protocol activities.

TARGETED SKILLS

• Leading
• Analyzing
• Communicating
• Influencing
• Planning
• Organizing
• Building rapport
• Assessing tasks
• Evaluating results