Marketing Communication and Media Management

INTRODUCTION

The art and business of generating and delivering messages that give customers with information about products, services, and ideas is known as advertising and marketing communications. Marketing communications is thrilling, inventive, demanding, gratifying, and difficult. This course is intended to teach students in both the academic and practical components of current marketing communications. Participants will learn about the many marketing tools accessible, whether digital or traditional, as well as the entire advertising and communication function employing a range of media approaches oriented toward campaign success.

COURSE METHODOLOGY

This course is designed in the form of workshop which will includes a variety of learning tools to help participants function effectively and efficiently in a multifunctional environment through various methodologies including;

• Short lectures
• Brainstorming
• Case studies
• Group activities
• Role playing

COURSE OBJECTIVE

The attendees of this Certificate Program will be able to:

• Describe the field of marketing communication and explain what makes successful campaigns effective (offline and online)
• Improve the exposure of a brand or corporate image by gaining a thorough understanding of event themes and techniques.
• Define the concepts of Integrated Marketing Communication (IMC) and explain how businesses use them to guarantee that messages are heard by both consumers and businesses.
• Apply the knowledge and abilities required to address particular marketing communications difficulties and develop successful solutions.

WHO SHOULD ATTEND THIS COURSE?

• Marketing manager
• Marketing teams
• Advertising teams
• Public relations managers
• PR professionals
• Sales professionals
• Business development professionals
• HR professionals
• Business professionals

TARGETED SKILLS

• Communication functions
• Media alternatives
• Marketing communication planning
• Media scheduling
• Event concepts and management
• Brand positioning
• Social media campaigns