Press Coverage, Publicity, Public Relations for Branding

INTRODUCTION

This course will teach you how to gain press coverage and exposure (PR) for your company through podcasts, radio shows, books, industry journals, and even celebrities.

COURSE METHODOLOGY

This course is designed in the form of workshop which will includes a variety of learning tools to help participants function effectively and efficiently in a multifunctional environment through various methodologies including;

• Short lectures
• Brainstorming
• Case studies
• Group activities
• Role playing

COURSE OBJECTIVES

The attendees of this Certificate Program will be able to:

• Get your company seen and exposed to a large number of new people.
• Get on the radio, podcasts, online publications, major websites, and major social media outlets
• Pitch journalists in effective and efficient ways.
• Learn high-level, long-term PR methods.

 WHO SHOULD ATTEND THIS COURSE?

• PR Managers, PR Executives & PR Officers
• Public Affairs Professionals
• Marketing Professionals
• Branding, Product & Marketing Managers
• Anyone who is seeking improvement in skills for enhanced performance and career development

TARGETED SKILLS

• Verbal and non-verbal communication
• Presentation skills
• Influencing
• Evaluating
• Decision making
• Public speaking