Public Relations Professional

INTRODUCTION

This course will walk you through tried-and-true techniques to public relations (PR) planning and management. By following these procedures, public relations experts will generate results that can be quantified and reported to senior management, as well as directly contribute to the organization’s success by increasing its reputation and connections.

You will be shown how important the principles of public relations are in understanding company reputation and connections. A public relations practitioner is frequently placed in a tough, demanding, and even perplexing scenario. As a result, attending this course will help you to build the abilities required to deliver practical and feasible goals that gain management’s trust.

COURSE METHODOLOGY

This course is designed in the form of workshop which will includes a variety of learning tools to help participants function effectively and efficiently in a multifunctional environment through various methodologies including;

• Short lectures
• Brainstorming
• Case studies
• Group activities
• Role playing

COURSE OBJECTIVES

The attendees of this Certificate Program will be able to:

• Analyze and evaluate the most recent public relations concepts and methods in a range of scenarios.
• Appropriately evaluate certain public relations strategies and approaches in order to connect them to the workplace.
• Showcase critical public relations talents such as verbal and written communication, as well as editing, layout, and production techniques.
• Use your key media abilities in public relations.

WHO SHOULD ATTEND THIS COURSE?

• Leaders
• Senior managers
• Supervisors
• Officers experienced in PR
• Business professionals
• Managers
• Anyone who is interested to improve PR
• Employees who want to gain new skills and knowledge to improve their career in PR

TARGETED SKILLS

• Planning
• Organizing
• Leading
• Controlling and evaluating
• Written communication
• Public speaking Media handling
• Building rapport
• Providing feedback
• Receiving feedback