CSR and Corporate Communication

INTRODUCTION

The idea of corporate social responsibility is to help communities and individuals without expecting anything in return. This idea is demonstrated when businesses promote social causes of public concern. However, the challenge is balancing the supply of community assistance and the benefit to business at the same time.

Public relations and communications are important to corporate success. Modern methods, tools, and channels have considerably enhanced the speed with which communications, from local to global, may be experienced.

As a result, we are offering this course that will concentrate on the methods, techniques, and practices of corporate social responsibility and corporate communication. This course will also cover ethical concepts, communication foundations, and the issues associated with the company’s adoption of the notion of social responsibility.

COURSE METHODOLOGY

This course is designed in the form of workshop which will includes a variety of learning tools to help participants function effectively and efficiently in a multifunctional environment through various methodologies including;

• Short lectures
• Brainstorming
• Case studies
• Group activities
• Role playing

COURSE OBJECTIVES

The attendees of this Certificate Program will be able to:

• Determine the significance of CSR in the public and private sectors.
• Understand the relationship between professional ethics, CSR, and business governance.
• Explain how the notion of corporate social responsibility has evolved.
• To obtain the intended effects, follow the 10 guidelines for successful CSR communication.
• Identify the many hurdles that CSR faces to gain a competitive edge.
• Place Corporate Affairs in a proactive and successful strategic perspective.
• Learn about stakeholder programmes so that you may communicate with them on a regular basis.
• Investigate the evolution of Corporate Affairs tools.
• Understand strategy/plans/tactics creation and coordination
• Research evaluation and application
• Discover the skills and tactics needed to manage one’s reputation in a complicated media landscape.
• Manage knowledge inside the organization to provide successful media management.

 WHO SHOULD ATTEND THIS COURSE?

• PR Managers, PR Executives & PR Officers
• Public Affairs Professionals
• Marketing Professionals
• Branding, Product & Marketing Managers
• Anyone who is seeking improvement in skills for enhanced performance and career development