Strategic Sales Planning & Prospecting

INTRODUCTION

This course emphasizes the importance and use of strategic sales planning in increasing sales and improving product, brand, and business awareness. Begin by investigating, studying, and comprehending the nuances of brand creation, sustainability, and leverage. Participants in this thorough course will learn how to nurture and maintain brand identity in order to favorably effect personal and organizational performance, both present and future, as well as comprehend and express the power and value of selling a brand from conception to maturity.

COURSE METHODOLOGY

This course is designed in the form of workshop which will includes a variety of learning tools to help participants function effectively and efficiently in a multifunctional environment through various methodologies including;

• Short lectures
• Brainstorming
• Case studies
• Group activities
• Role playing

COURSE OBJECTIVES

The attendees of this Certificate Program will be able to:

• Examine the holes in your present sales plan.
• Understand the process of strategic sales planning and prospecting.
• Create a practical strategy for more productive prospecting.
• Increase your sales leads.
• Start a dialogue with your prospect that will make them remember you.

WHO SHOULD ATTEND THIS COURSE?

• Marketing managers
• Sales supervisors
• Sales professionals
• Employees of sales department

TARGETED SKILLS

• Winning sales mindset
• Strategic sales planning
• Networking
• Setting goals and objectives
• Decision making