Crisis Management: Social Media Management

INTRODUCTION

Time moves at a different pace on social media. One minute, your brand is a beloved internet meme. The next, you’re the target of some blazing online ire. Because no matter how careful and cautious you are with your content, a social media crisis always has the potential to strike. Luckily, a social media crisis doesn’t have to mean the end of your brand’s reputation. In this post, we’ll dive into just how to deal with the fallout when your good rep goes wrong. In this course you will learn about social media management during crisis.

COURSE METHODOLOGY

This course is designed in the form of workshop which will includes a variety of learning tools to help participants function effectively and efficiently in a multifunctional environment through various methodologies including;

• Short lectures
• Brainstorming
• Case studies
• Group activities
• Role playing

COURSE OBJECTIVES

The attendees of this Certificate Program will be able to:

• Know what crisis looks like on social media
• Know what kinds of actions might cause a social media crisis.
• Manage social media during crisis
• Prepare crisis management plan for social media

 WHO SHOULD ATTEND THIS COURSE?

• Crisis management professionals
• PR professionals
• Team leaders
• Supervisors
• Managers
• Board members
• Stakeholders
• Anyone who is seeking improvement in skills for enhanced performance and career development

TARGETED SKILLS

• PR management
• Verbal and non-verbal communication
• Influencing audiences
• Building rapport
• Motivating subordinates
• Organizing and leading projects
• Crisis management
• Social media management