Analytical Skills for Public Relationship Managers

INTRODUCTION

This course will walk you through tried-and-true analytical skills a public relations (PR) manager must have. Following these skills will result in results that can be assessed and reported back to senior management, directly contributing to the organization’s performance by improving its reputation and connections.

COURSE METHODOLOGY

This course is designed in the form of workshop which will includes a variety of learning tools to help participants function effectively and efficiently in a multifunctional environment through various methodologies including;

• Short lectures
• Brainstorming
• Case studies
• Group activities
• Role playing

COURSE OBJECTIVES

The attendees of this Certificate Program will be able to:

• Describe the analytical skills of public relations.
• Plan and arrange a public relations programme by being acquainted with the primary responsibilities of a public relations professional.
• Practice the crucial skills and methods required for executing their public relations.
• Implement their knowledge to successfully communicate with the organization’s internal and external publics
• Justify the function of a PR professional in promoting the organization’s image and reputation by being adept in both verbal and writing communication

 WHO SHOULD ATTEND THIS COURSE?

• PR Managers, PR Executives & PR Officers
• Public Affairs Professionals
• Marketing Professionals
• Branding, Product & Marketing Managers
• Anyone who is seeking improvement in skills for enhanced performance and career development

TARGETED SKILLS

• Public speaking
• Media handling
• Planning, organizing and leading
• Controlling and evaluating
• Written communication
• Building rapport
• Providing and receiving feedback
• Analytical skills